Panic and Swoon offers carefully curated new and vintage goods selected by Adrienne Spring Beatty.  Adrienne is a graphic designer with a passion for the old fashion, especially early Americana art and graphics. She loves all things Old West, ragtime, 1910s, made carefully and sturdy, build like they used to. The brick and mortar, Panic & Swoon General Store is located at 430 Main Street, in Placerville, California, and is most often hosted by Adrienne herself.  She offers modern goods that invoke the spirit of the last 150 years of Americana shine: high quality small batch body products and face decor, fermenting goods and mason jar accessories, kitchen and home accents, artisan jewelry, specialty one of a kind men's wares and shaving goods, sweet treats of the olden days, and beautiful mystical | metaphysical goods such as classic tarot, fortune-telling cards, and palmistry books. She also has awesome curiosities for kids and babies! The name Panic & Swoon was concocted from a love of old west speak and the haunted history of this amazing gold country. These Northern California hills are brimming with legends of gold, gambling camps, old mining towns, and the ways of the Indians that once truly reveled in and honored these wild lands. It was a combination of independent wild spirit, hope, and promise that arose from those days. Panic, for that old gold fever, and Swoon, for the love affair that followed, for the hills California and these gorgeous wild places.